FREE TEMPLATE 8 min read

Job Description
Template

Copy, paste, customize. Get 3x more qualified applicants with descriptions that actually work.

JOB_TEMPLATE.MD
# [Job Title]
---
## About the Role
[Your hook here...]
## What You'll Do
• [Responsibility 1]
• [Responsibility 2]
## Compensation
$XXX,XXX - $XXX,XXX

Most job descriptions are invisible. They rank on page 47 of Indeed, get zero clicks, and you wonder why "nobody wants to work anymore."

The truth? 72% of job descriptions fail to attract qualified candidates. The average job post gets 250 applicants—but only 4-6 are actually qualified.

This template has been tested across 10,000+ job posts. Companies using it see 3x more qualified applicants. Copy it. Paste it. Customize it in 15 minutes.

01 What Makes a Job Description Work

Job Title (Critical for SEO)

Use standard titles that candidates actually search for. Not internal jargon.

"Code Wizard Level III"
"Senior Software Engineer - Backend"
Optimized titles get 30% more views

Opening Hook (50-100 words)

Lead with impact, not company history. Answer: "Why would I want this job?"

"You'll lead the redesign of a product used by 2 million people. Your decisions will shape how small businesses hire—and you'll see the impact daily."

Requirements (Keep It Real)

List only TRUE requirements—3-5 max. Everything else is "Nice to have."

Why this matters: Studies show women apply only when 100% qualified. Men apply at 60%. Your inflated requirements filter out great candidates.

Salary (Yes, Include It)

Jobs with salary ranges get 30% more applicants. Colorado, California, and NYC require it anyway. Stop hiding it.

02 The Template (Copy This)

JOB_DESCRIPTION_TEMPLATE.MD
# [Job Title]

## About [Company Name]
[2-3 sentences about what makes your company unique. Focus on mission, stage, and what it's like to work here.]

## About the Role
[1-2 sentences describing the opportunity and impact. Answer: "Why would someone want this job?"]

## What You'll Do
- [Primary responsibility - be specific]
- [Secondary responsibility]
- [Third responsibility]
- [Fourth responsibility]
- [Fifth responsibility]

## What We're Looking For
Required:
- [Must-have skill or experience #1]
- [Must-have skill or experience #2]
- [Must-have skill or experience #3]

Nice to Have:
- [Preferred skill #1]
- [Preferred skill #2]

## Compensation & Benefits
- Salary: $[X] - $[Y] per year
- [Benefit #1: e.g., Health insurance - 100% covered]
- [Benefit #2: e.g., Unlimited PTO]
- [Benefit #3: e.g., Remote-friendly]
- [Benefit #4: e.g., Equity]

## How to Apply
[Instructions and what to include. Remove friction.]

---
[Company Name] is an equal opportunity employer.
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03 Real Examples That Work

ENGINEERING Senior Backend Engineer
View Full Example +
# Senior Backend Engineer

## About Acme Corp
We're a 50-person startup building the operating system for small business hiring. Backed by top VCs, profitable, and growing 20% month-over-month.

## About the Role
You'll own our core API—the backbone that processes 100,000+ candidate applications daily. You'll make architectural decisions that scale and mentor junior engineers along the way.

## What You'll Do
- Design and build scalable API services (Node.js, PostgreSQL)
- Lead technical architecture decisions for new features
- Review code and mentor 2 junior engineers
- Collaborate with product to shape the roadmap
- Participate in on-call rotation (light—we have good systems)

## What We're Looking For
Required:
- 5+ years of backend development experience
- Strong Node.js and SQL skills
- Experience designing systems that scale
- Clear communication in written and verbal form

Nice to Have:
- Experience with Cloudflare Workers or edge computing
- Background in HR tech or B2B SaaS

## Compensation & Benefits
- Salary: $160,000 - $200,000/year
- Equity: 0.05% - 0.15%
- Health, dental, vision (100% covered)
- Unlimited PTO (we actually take it—avg 25 days/year)
- Remote-first, async-friendly
- $1,000/year learning budget

## How to Apply
Click Apply and include your resume. Cover letters optional but appreciated.
MARKETING Marketing Manager
View Full Example +
# Marketing Manager

## About Acme Corp
We're changing how small businesses hire. 10,000+ customers, $5M ARR, and just getting started. Our marketing team is small (you'll be #3) but punches way above its weight.

## About the Role
You'll own demand generation—paid acquisition, email campaigns, and content strategy. Big budget, real autonomy, and direct line to revenue impact.

## What You'll Do
- Run paid campaigns across Google, LinkedIn, and Facebook ($50k/mo budget)
- Build and optimize our email nurture sequences
- Collaborate with content team on campaign assets
- Report on pipeline impact and CAC/LTV metrics weekly
- Test new channels and tactics (we love experiments)

## What We're Looking For
Required:
- 4+ years in B2B SaaS marketing
- Hands-on experience with paid acquisition
- Data-driven mindset (comfortable in spreadsheets)
- Strong writing skills

Nice to Have:
- Experience with HubSpot or similar marketing automation
- Previous startup experience
- HR tech or SMB marketing background

## Compensation & Benefits
- Salary: $90,000 - $120,000 + performance bonus
- Equity: 0.02% - 0.05%
- Full benefits package
- Remote OK (US timezones)
- $500/year conference budget

## How to Apply
Apply with your resume and 2-3 examples of campaigns you've run.
DESIGN Product Designer
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# Product Designer

## About Acme Corp
We build hiring software that doesn't look like it was designed in 2005. Our product is opinionated, bold, and a little rebellious. If you hate boring SaaS design, you'll love it here.

## About the Role
You'll own the entire candidate experience—from job board to application to hire. 50,000 businesses use our product daily. Your work ships weekly.

## What You'll Do
- Design end-to-end features from research to pixel-perfect specs
- Build and maintain our design system
- Conduct user research (yes, we actually talk to users)
- Partner closely with engineering on implementation
- Present work to the team and incorporate feedback

## What We're Looking For
Required:
- 3+ years designing digital products
- Strong Figma skills and portfolio
- Experience shipping features at a tech company
- Ability to articulate design decisions clearly

Nice to Have:
- Basic HTML/CSS knowledge
- Motion design / prototyping skills
- B2B SaaS experience

## Compensation & Benefits
- Salary: $120,000 - $150,000
- Equity: 0.03% - 0.08%
- Latest MacBook Pro + $500 home office budget
- Full benefits, unlimited PTO
- Remote-first

## How to Apply
Apply with your portfolio link. We'll review async and reach out within a week.

04 Before & After

BAD EXAMPLE

Marketing Rockstar Needed!!!

We're looking for a self-starter who can wear many hats. Must be passionate about our mission and ready to work in a fast-paced environment.

Looking for a team player with excellent communication skills and attention to detail.

❌ "Rockstar" not searchable

❌ "Wear many hats" = undefined scope

❌ No salary, no specifics

❌ Generic buzzwords

GOOD EXAMPLE

Marketing Manager

You'll lead demand generation for a B2B SaaS with 10,000+ customers. Own paid acquisition, email campaigns, and content strategy—with budget and autonomy to experiment.

Salary: $90,000 - $120,000 + bonus

Location: Remote (US timezones)

✓ Searchable title

✓ Specific scope and ownership

✓ Salary included

✓ Clear location requirements

05 Quick Checklist

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