Most job descriptions are invisible. They rank on page 47 of Indeed, get zero clicks, and you wonder why "nobody wants to work anymore."
The truth? 72% of job descriptions fail to attract qualified candidates. The average job post gets 250 applicants—but only 4-6 are actually qualified.
This template has been tested across 10,000+ job posts. Companies using it see 3x more qualified applicants. Copy it. Paste it. Customize it in 15 minutes.
01 What Makes a Job Description Work
Job Title (Critical for SEO)
Use standard titles that candidates actually search for. Not internal jargon.
Opening Hook (50-100 words)
Lead with impact, not company history. Answer: "Why would I want this job?"
Requirements (Keep It Real)
List only TRUE requirements—3-5 max. Everything else is "Nice to have."
Salary (Yes, Include It)
Jobs with salary ranges get 30% more applicants. Colorado, California, and NYC require it anyway. Stop hiding it.
02 The Template (Copy This)
# [Job Title] ## About [Company Name] [2-3 sentences about what makes your company unique. Focus on mission, stage, and what it's like to work here.] ## About the Role [1-2 sentences describing the opportunity and impact. Answer: "Why would someone want this job?"] ## What You'll Do - [Primary responsibility - be specific] - [Secondary responsibility] - [Third responsibility] - [Fourth responsibility] - [Fifth responsibility] ## What We're Looking For Required: - [Must-have skill or experience #1] - [Must-have skill or experience #2] - [Must-have skill or experience #3] Nice to Have: - [Preferred skill #1] - [Preferred skill #2] ## Compensation & Benefits - Salary: $[X] - $[Y] per year - [Benefit #1: e.g., Health insurance - 100% covered] - [Benefit #2: e.g., Unlimited PTO] - [Benefit #3: e.g., Remote-friendly] - [Benefit #4: e.g., Equity] ## How to Apply [Instructions and what to include. Remove friction.] --- [Company Name] is an equal opportunity employer.
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Try EasyApply Free →03 Real Examples That Work
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# Senior Backend Engineer ## About Acme Corp We're a 50-person startup building the operating system for small business hiring. Backed by top VCs, profitable, and growing 20% month-over-month. ## About the Role You'll own our core API—the backbone that processes 100,000+ candidate applications daily. You'll make architectural decisions that scale and mentor junior engineers along the way. ## What You'll Do - Design and build scalable API services (Node.js, PostgreSQL) - Lead technical architecture decisions for new features - Review code and mentor 2 junior engineers - Collaborate with product to shape the roadmap - Participate in on-call rotation (light—we have good systems) ## What We're Looking For Required: - 5+ years of backend development experience - Strong Node.js and SQL skills - Experience designing systems that scale - Clear communication in written and verbal form Nice to Have: - Experience with Cloudflare Workers or edge computing - Background in HR tech or B2B SaaS ## Compensation & Benefits - Salary: $160,000 - $200,000/year - Equity: 0.05% - 0.15% - Health, dental, vision (100% covered) - Unlimited PTO (we actually take it—avg 25 days/year) - Remote-first, async-friendly - $1,000/year learning budget ## How to Apply Click Apply and include your resume. Cover letters optional but appreciated.
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# Marketing Manager ## About Acme Corp We're changing how small businesses hire. 10,000+ customers, $5M ARR, and just getting started. Our marketing team is small (you'll be #3) but punches way above its weight. ## About the Role You'll own demand generation—paid acquisition, email campaigns, and content strategy. Big budget, real autonomy, and direct line to revenue impact. ## What You'll Do - Run paid campaigns across Google, LinkedIn, and Facebook ($50k/mo budget) - Build and optimize our email nurture sequences - Collaborate with content team on campaign assets - Report on pipeline impact and CAC/LTV metrics weekly - Test new channels and tactics (we love experiments) ## What We're Looking For Required: - 4+ years in B2B SaaS marketing - Hands-on experience with paid acquisition - Data-driven mindset (comfortable in spreadsheets) - Strong writing skills Nice to Have: - Experience with HubSpot or similar marketing automation - Previous startup experience - HR tech or SMB marketing background ## Compensation & Benefits - Salary: $90,000 - $120,000 + performance bonus - Equity: 0.02% - 0.05% - Full benefits package - Remote OK (US timezones) - $500/year conference budget ## How to Apply Apply with your resume and 2-3 examples of campaigns you've run.
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# Product Designer ## About Acme Corp We build hiring software that doesn't look like it was designed in 2005. Our product is opinionated, bold, and a little rebellious. If you hate boring SaaS design, you'll love it here. ## About the Role You'll own the entire candidate experience—from job board to application to hire. 50,000 businesses use our product daily. Your work ships weekly. ## What You'll Do - Design end-to-end features from research to pixel-perfect specs - Build and maintain our design system - Conduct user research (yes, we actually talk to users) - Partner closely with engineering on implementation - Present work to the team and incorporate feedback ## What We're Looking For Required: - 3+ years designing digital products - Strong Figma skills and portfolio - Experience shipping features at a tech company - Ability to articulate design decisions clearly Nice to Have: - Basic HTML/CSS knowledge - Motion design / prototyping skills - B2B SaaS experience ## Compensation & Benefits - Salary: $120,000 - $150,000 - Equity: 0.03% - 0.08% - Latest MacBook Pro + $500 home office budget - Full benefits, unlimited PTO - Remote-first ## How to Apply Apply with your portfolio link. We'll review async and reach out within a week.
04 Before & After
Marketing Rockstar Needed!!!
We're looking for a self-starter who can wear many hats. Must be passionate about our mission and ready to work in a fast-paced environment.
Looking for a team player with excellent communication skills and attention to detail.
❌ "Rockstar" not searchable
❌ "Wear many hats" = undefined scope
❌ No salary, no specifics
❌ Generic buzzwords
Marketing Manager
You'll lead demand generation for a B2B SaaS with 10,000+ customers. Own paid acquisition, email campaigns, and content strategy—with budget and autonomy to experiment.
Salary: $90,000 - $120,000 + bonus
Location: Remote (US timezones)
✓ Searchable title
✓ Specific scope and ownership
✓ Salary included
✓ Clear location requirements
05 Quick Checklist
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